This year’s World Toilet Day theme is ‘sustainable sanitation’ a theme that also covers how access to safely managed sanitation systems and good hygiene practices, as well as toilets, protect our health.
Already an issue for many communities in India, the coronavirus shed new light on the critical role sanitation plays in keeping ourselves and our loved ones safe and healthy.
Driven by our mission to help elevate toilet and bathroom hygiene for better health and safety for everyone, everywhere - this World Toilet Day we continue to play our part here at Harpic. In India, we partner with Mission Swacchta Paani and Water.org and set up the Harpic World Toilet College, truly putting our Brand Line the ‘clean that makes a difference’ into action.
So, what is Harpic Mission Swacchta Paani? Right now, in India lack of adequate access to water has become a key barrier for many homes, preventing them for maintaining the cleanliness and hygiene of their toilets. With more than 600 million Indian households facing acute water shortages, the situation is only getting worse with India’s projected water demand estimated to be twice the available supply by 2030. With our Mission Swacchta Paani initiative (in partnership with Network 18 - one of India’s largest media houses) we are creating an ecosystem which will help India save millions of litres of water so that no home in India has to compromise on health and hygiene due to inadequate availability of water.