Caring for the Planet

Plastics and packaging

Replace, reduce, reuse, recycle & ensure recyclability:

We’re continuing our commitment to the five Rs – reducing, reusing, replacing, recycling and ensuring recyclability – in our manufacturing and products, working with partners to tackle this systemically. We’ve set ourselves clear targets to achieve by 2025 and 2030.

Our ambition

Plastics and packaging:

Target of 100% of packaging to be recyclable or reusable by 2025
Target of 25% recycled content in plastic packaging by 2025
50% reduction of virgin plastic in packaging by 2030

Product safety and quality:

65% reduction in our chemical footprint by 2030
100% compliance with our restricted substances list
100% ingredient transparency, through both clear product labelling and online information

Product safety and quality

How we ensure the safety & quality of our products: As a global brand, we want to make high-quality products that consumers can trust. That means the ingredients must be safe for people who use our products and the environment; and that the information we provide is comprehensive, clear and honest. These focuses are deeply ingrained into our thinking and practice, and we build quality throughout the product life cycle. We’ve set ourselves clear targets to achieve by 2030.