Caring for the Planet

Sustainability is central to our purpose and runs through everything we do.​

Plastics and packaging

Replace, reduce, reuse, recycle & ensure recyclability:

We’re continuing our commitment to the five Rs – reducing, reusing, replacing, recycling and ensuring recyclability – in our manufacturing and products, working with partners to tackle this systemically. We’ve set ourselves clear targets to achieve by 2025 and 2030.


Our ambition

Plastics and packaging:

  • Target of 100% of packaging to be recyclable or reusable by 2025
  • Target of 25% recycled content in plastic packaging by 2025
  • 50% reduction of virgin plastic in packaging by 2030

Product safety and quality:

  • 65% reduction in our chemical footprint by 2030
  • 100% compliance with our restricted substances list
  • 100% ingredient transparency, through both clear product labelling and online information
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Product safety and quality

How we ensure the safety & quality of our products​: As a global brand, we want to make high-quality products that consumers can trust. That means the ingredients must be safe for people who use our products and the environment; and that the information we provide is comprehensive, clear and honest. ​ These focuses are deeply ingrained into our thinking and practice, and we build quality throughout the product life cycle. We’ve set ourselves clear targets to achieve by 2030.​